Video Production Business Tips – Nickels and Dimes Add Up to Thousands of Dollars

I have to admit that I was extremely happy to achieve a point in my career as a video production business owner where I no longer had to chase low dollar jobs just to make ends meet. In fact, when you are able to spend all your time focusing on attracting and winning big-budget video projects, it is easy to make a lot more money which results in having a lot more fun running your business.

However, as the saying goes, “What goes up must come down.” I can tell you from experience that if you are making a ton of money today and have been doing so for a while, the downturn is coming and you must prepare for it. This article isn’t meant to be a buzz kill. It is just to serve as a reminder that every video production business will experience its ups and downs and to offer a few ideas on how to weather the storm until things get good again.

The way I’ve been able to get through the tough times is to remember that “nickels and dimes equal dollars.” What I mean by this is that a handful of jobs worth a few hundred dollars apiece can equal one larger job. Our goal as successful video production business owners should always be to search for and win more of the larger jobs but we are also forced to find ways to survive when the large jobs simply aren’t out there.

I have found that video production opportunities under $500 are the lowest hanging fruit. These are the easiest to propose, sell and finish in the shortest period of time.

Here are some ideas on how you can increase the nickel and dime projects when business is slow:

1. Call clients to ask if they need more copies of their video. Offer a discount if necessary to get them to act now.

2. Call clients to ask if they’d like you to convert their videos to a streaming video file that can go on their website. I provide this service for $150 per video clip and offer volume discounts for multiple files.

3. Call other video production companies in your area to ask if they have the need for a second or third camera operator, sound technician or production assistant. Tell them that you’d appreciate any opportunity to help them regardless of what they need you to do. These jobs will range from $150 per day to $500 per day depending on what you do and what their budget is.

4. Call AV rental companies in your area to ask if they ever have the need for camera operators, production assistants or general grunt work. It’s not always that glamorous but should result in $150 to $400 per day depending on what you do for them.

5. Call in-house production departments at the larger corporations in your area and offer to help any way you can. They’ll usually throw a boring, low-budget work at you. However, money is money when business is slow so don’t be picky.

6. Offer to shoot footage and to edit a short highlight video for local grand-openings, open houses, etc. for less than $500. When business is slow, it’s okay to offer discounted rates. When business is good again, all you’ll have to do is tell people that you can’t offer that price for the same service at this time.

The key is to remember that any money is better than no money when times are tight. Check your ego at the door and remember that the reason some artists are referred to as “starving artists” is because they often refuse to do work that people are willing to pay for.

Have an open mind for any potential revenue generating opportunity no matter how small the budgets are. You’ll find it much easier for your video production business to survive until the market swings back to your direction.

Information Products Business – 9 Success Elements in an Information Products Business

An information products business is where you sell ebooks that are related to a particular market. If you’re in the self help niche, you’ll be creating and selling your own ebooks on handling stress, self-confidence, law of attraction and negotiation skills regularly. However, take note that there’s a lot more to selling online than writing an ebook. Here are 9 elements to an information products business which make it a success.

1. The ebook

As well the content for the ebook, you also need to place a link to your main website where readers can purchase other products, a link to sign up to your newsletter and a recommendation of one of your other products.

Customers quickly forget where they bought an eBook from and with links to your website as a reminder plus a recommendation of your other products, they may buy from you again.

Don’t forget that your eBook could be passed on to the buyer’s friends. When the latter reads your eBook and likes the information, they would know where to purchase more products from you and sign up to your list.

2. The website design

The design of your website needs to by eye-catching and professional. This is your first impression to your prospects and first impressions can give you sales.

3. Sales letter

Visitors to your website don’t know how good or valuable your eBook is, so they have to make their decision based on your sales letter. You need to write a sales letter to explain the benefits of your product and give them reasons why they should buy now.

Writing a good sales letter is an art. Top copywriters charge from $10,000 – $15,000 per copy.

4. Squeeze page

You need to create a squeeze page to capture your prospects’ emails so that you can remind them of your products and ask them to buy. Building a list is the life line of an online business.

You need to create a squeeze page with a compelling free offer so that people are willing to give you their email address to sign up to your list.

5. Tell a friend script

After people sign up to your list, you should direct them to a web page offering them something free if they tell 3 of their friends about your squeeze page offer. This tell a friend script can virally build your list which means more customers for you.

6. Autoresponder emails

As well as a good autoresponder account to capture your subscribers’ emails with, you need to write several good emails which are sent to your subscribers on a regular basis.

The emails should provide the subscribers good useful information with a reminder that they can purchase the eBook at your website. You need to send at least 7 of these autoresponder emails at 2 day intervals to follow up with your list.

7. Articles

Write and distribute a lot of good articles with a link to your information product website. Article marketing is one of the most effective ways to attract interested prospects to visit your website and it also helps your website’s search engine rankings. Learn as much as you can on article marketing and distribute each of your articles to several directories to generate targeted traffic.

8. Press Release

A press release is an excellent way to announce the launch of your information product. People seeing your press release will have the impression that your company is important and successful.

It will also help your search engine rankings for your website since press release websites are authority websites that are favoured by the search engines.

9. An Affiliate Center

To make your information product sell, you need to have an affiliate center to attract affiliates to promote your product. Affiliates can see what promotion material and tools you have in your affiliate center and will use them to promote your ebook. With ready-made promotion material, you can attract super affiliates who are able to give you hundreds of sales over night.

As you can see, there’s a lot of work that goes into creating an information products business. Writing the eBook is a small part of the process. When you have a complete information product developed, you can duplicate everything for every new product you launch later on. The hard work is in creating everything for the first time.

An Information Product Business – Start Selling Info Products Online For Massive Profits

If you are looking to get started in the information product business. The reality is, advertising information products online is a real business which can make you a lot of money and you need to treat it like a real business. One of the main problems within an online business is people simply end up never taking it seriously since they have put hardly any investment into it.

Below are Three Steps you can use to get started selling information products online today:

Step 1 – Choose A Product subject matter

To begin with, you will need to choose a product topic. If possible, it needs to be a topic which is currently well-liked. This will increase your likelihood of success. Then you need to place your own spin into the product to create exclusivity. For instance, lots of marketers such as myself which are advertising information products within the Internet marketing area use the ‘quit your day job’ or ‘live life how you want to’ angle a lot for the reason that it works and at the moment it is not too over-used.

Step 2 – Build Your Product making use of Lazy Methods

You could select the difficult route of building your product by composing your eBook or in filming a complete video tutorial series by yourself. Or you could use the lazy mans approach to build your product. A number of these include resell rights products or outsourcing your product, so someone else simply does all the leg work!

Step 3 – Promote Your Product Online for profit

Now you have your product and sales page produced, it is now time to get your product into the marketplace. The secret is to constantly create lots of sources of potential traffic in place for your business. This means you are never totally reliant on one source of traffic so if one breaks down and stops producing traffic for you your business will continue. Find out about traffic generation techniques such as pay per click, article advertising along with joint ventures to promote your product.

There you have it. When you boil down an information product business to simple straightforward steps, that is what you are left with – 3 straightforward steps, that once you have mastered them, you can never fail!

An Information Product Business – How to Get Started Selling Info Products

When it comes to getting started in the information product business, I have been there and done it. The truth is, selling information products online is a real business, and you have to treat it as such. One of the downfalls of the low barrier of entry to online business is that people end up not taking it seriously because they have very little monetary investment in it.

So here is how to get started selling info products online:

Step 1 – Decide On A Product Topic

To start off, you need to decide on a product topic. Preferably, it should a topic that is already popular. This will increase your chances of success. Then you will want to add your own spin to it to make it unique. For example, many marketers like myself who are selling info products in the Internet marketing niche play up the ‘quit the day job’ angle because it works and it is not too over-used.

Step 2 – Create Your Product Using Lazy Methods

You can choose the hard route of creating your product by writing your eBook or actually filming an entire video tutorial series. Or you can use lazy methods to create your product. Some of these include using resell rights products or hiring a freelancer to write your eBook for you.

Step 3 – Market Your Product Online

Once you have got your product and sales page created, it’s time to get your product out to the market. The key is to always have multiple sources of traffic for your business. This is so you are not entirely dependent one traffic source if it breaks down and stops producing for you. Learn traffic generation techniques like pay per click, article marketing and joint ventures to get market your product.

And so you have it. When boiling down the information product business to simple steps, that’s what you have – 3 simple steps, that when mastered, never fail!